Case study · Website SEO · Insurance agency

Insurance agency website: 93.5K impressions in just 28 days.

Insurance is one of the most competitive markets on Google. This agency’s website held an average position of 9.4, with more pages climbing into the top ten. SEO Guru is the SEO agency and registered SEO company behind this result, offering SEO services in Pakistan, the UK, the US and the Gulf.

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93.5Kimpressions

1.05Kclicks

9.4average position

At a glance

The client and the starting point.

Client	An insurance agency (name kept private)
Industry	Insurance
Service	Website SEO: organic Google Search
Period	28 days, August to September 2026
Data	Google Search Console

The problem

One of the hardest markets on Google.

Insurance searches are full of national comparison sites and big insurers. An agency website must rank for the services and places people actually search for to win any of that traffic.

The goal was to reach page one for many insurance searches and turn that visibility into visits.

The results

On page one, month after month.

All numbers come from the client’s own Google Search Console account.

93.5Kimpressions28 days

1.05Kclicks28 days

9.4average positiontop ten

Clicks from Google: our website SEO clients

8.05KTourism

2.87KTaxi

1.05KInsurance

836Tire repair

124Valet

Total clicks from Google Search for five of our website SEO clients, over the periods shown in each case study. Periods differ, so this is a size comparison, not a race.

Search Console totals

Total clicks1.05K
Total impressions93.5K
Average CTR1.1%
Average position9.4
Period28 days

Search type: Web. Read directly from the Google Search Console report.

An honest note

This is a 28-day view, so it shows the level the site reached in one month rather than a long before-and-after comparison.

The takeaway

What this means for your business.

Even in a crowded market like insurance, a well-built website can hold page-one positions: 93.5K impressions and over 1,000 clicks in just four weeks.

SEO services for insurance agenciesSearch visibility for agencies and brokers.Insurance Google Ads191 conversions from Google Ads.Tourism website818K impressions and 8.05K clicks in 6 months.

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