- Full website SEO audit
- Keyword research (15 keywords)
- On-page optimisation
- Meta tags & schema setup
- Google Business Profile setup
- Monthly performance report
SEO audit · Competitor analysis · SEO plan
A complete SEO audit and plan, for every business in every market.
We find out why your website is not getting the traffic it should, what your competitors are doing better, and exactly what to build and fix, in order. We don’t just chase rankings: we build a structure that brings real, ready-to-buy traffic from Google, Google Maps and AI search, for your business type and your market, in the UK, the USA, the UAE, Pakistan and beyond. SEO Guru is an SEO agency and registered SEO company in Islamabad, offering SEO services, ads, websites and digital marketing for businesses in Pakistan, the UK, the US and the Gulf.
50+audits delivered
30+business types
6 countriesUK, USA, UAE, Pakistan and more
Step 1 of 8Audit
A full audit of your website, pages and search presence.
Step 2 of 8Site errors
Every technical and on-page error, listed in order of importance.
Step 3 of 8CRO gap report
What stops visitors becoming leads: reviews, WhatsApp, quote forms, videos and trust.
Step 4 of 8Competitor analysis
What the competitors above you do better, and the pages they have that you do not.
Step 5 of 8Deep SEO issues
Issues sorted from basic to hard, so quick wins come first and big fixes are planned.
Step 6 of 8Your plan, presented
A clear, step-by-step plan we walk you through before any work starts.
Step 7 of 8Google + AI strategy
How you will rank on Google and appear in AI answers like ChatGPT and AI Overviews.
Step 8 of 8Goals and results
Future-focused goals, then results tracked against the plan every month.
A strong audit makes a strong SEO foundation.
Illustration of our SEO audit process.
Works with 300+ businesses
Pakistan · UK · USA · UAE · KSA
See more +
Pakistan · UK · USA · UAE · KSA
Tourism & Travel
Insurance
Clinics & Dental
Law Firms
Cleaning Services
Home Decor
Real Estate
Umrah & Hajj Travel
Immigration Consultants
Construction
Accountancy
Solar & Energy
Restaurants
Auto Rentals
Logistics & Freight
Interior Fit-Out
Beauty & Aesthetics
eCommerce Stores
IT & Software
Education & Academies
Healthcare Clinics
Property Management
Facilities Management
Fitness Studios
Tourism & Travel
Insurance
Clinics & Dental
Law Firms
Cleaning Services
Home Decor
Real Estate
Umrah & Hajj Travel
Immigration Consultants
Construction
Accountancy
Solar & Energy
Restaurants
Auto Rentals
Logistics & Freight
Interior Fit-Out
Beauty & Aesthetics
eCommerce Stores
IT & Software
Education & Academies
Healthcare Clinics
Property Management
Facilities Management
Fitness Studios
Quick answer
An SEO audit is a full check of why your website is or is not getting search traffic, followed by a step-by-step plan to fix it and grow.
The short answer
What is an SEO audit really?
Most websites with low organic traffic have the same problems: keywords that do not match what buyers search, missing pages for important products, services, buyer types and locations, technical errors such as duplicate titles and descriptions, and no plan for content or AI search. Our audit finds every one of these on your site, compares you with the competitors ranking above you, and turns it into a clear plan you can follow, with us or with your own team.
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Why this matters: Most low traffic has a clear cause. The audit finds it; the plan fixes it.
- Every error listed, in order of importance
- Keywords and pages your competitors have and you do not
- A page, content and AI search plan for your business type
At a glance: SEO Guru is an Islamabad agency with offices in Hertfordshire (UK) and Ohio (USA). We audit and plan SEO for businesses in Pakistan, the UK, the USA, Canada, the UAE and Saudi Arabia.
How the audit works
From your website to a clear plan.
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Why this matters: Four stages, each one something we do for you.
AuditYour site, errors and traffic
CompareCompetitors and keywords
PlanPages, content and fixes
GrowMonthly work and reports
You receive the full report and plan, with screenshots.
The audit process
Our SEO audit and plan, in 8 clear steps.
Every audit follows the same steps, so nothing is missed. What changes is the focus, depending on your type of business.
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Why this matters: Fixes come first, growth comes after.
01Your business and goalsYour products or services, locations, buyers, and what a lead or sale is worth to you.
02Current statusTraffic, rankings, indexed pages and keywords today, with screenshots from Search Console, Analytics and SEO tools.
03Technical healthCrawl errors, duplicate titles and descriptions, canonical tags, sitemap, robots.txt, speed, mobile and HTTPS.
04On-page and contentTitles, headings, keyword coverage, thin product or service pages, internal links and image alt text.
05Keyword researchHigh-volume keywords and the best relevant buyer keywords, grouped by intent, with the gaps you are missing.
06Competitors and market gapWhat the sites above you rank for, the pages and locations they cover that you do not, and the gap you can win.
07Local, links and AI searchGoogle Business Profile, citations, backlinks, and how you appear in ChatGPT, Perplexity and Google AI Overviews.
08Your mega SEO planA prioritised plan: fixes first, then service, location and buyer-type pages, content, links, conversion boosters and AI visibility, with monthly reporting.
What you receive
What is inside your audit and plan.
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Why this matters: Clear findings, real screenshots and a plan you can act on.
Current status reportTraffic, rankings and indexing today, with screenshots, so you know your starting point.Error list, in priority orderEvery technical and on-page issue, ranked by its effect on traffic.Keyword listHigh-volume keywords and the best relevant buyer keywords for your business.Competitor comparisonHow you compare with the sites ranking above you, and the gaps to close.Page planThe category, product, service, buyer-type and location pages to build or improve.Content and blog planContent pillars and topics that bring in buyers at every stage.Page-level fixesSEO and conversion fixes for your key pages: copy, titles, FAQs, trust and calls to action.AI search planHow to show up in ChatGPT, Perplexity and Google AI Overviews, not only in Google.Reporting planThe numbers we will track and report every month.
By business type
30+ business types we have audited.
The 8 steps are the same for everyone. What changes is the focus, based on how buyers in each industry search:
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Why this matters: Your plan matches how your buyers actually search.
Health and wellnessClinics · hospitals · gyms. Focus: treatment pages, reviews and calls from mobile.Home servicesPlumbers · electricians · HVAC · handyman. Focus: service, area, residential and commercial pages.Local tradesRoofing · landscaping · cleaning companies. Focus: service-area set-up and town pages.Specialised home solutionsPest control · soundproofing · interior fit-out. Focus: problem-type pages and real job photos.AutomotiveRepair shops · car rental · valet and detailing. Focus: Google Business Profile, services and reviews.E-commerce and retailOnline stores · fashion · trade show displays. Focus: category and product pages, specs and buyer-type pages.Law firmsPersonal injury · corporate lawyers. Focus: accurate case-type pages, trust signals and quality links.Finance and insuranceInsurance agencies · tax consultants · financial advisors. Focus: service pages, local search and trust.Real estateProperty consultants · real estate agencies. Focus: area and project pages and quick WhatsApp contact.Hospitality and travelHotels · restaurants · tour operators. Focus: destination pages and a seasonal content calendar.Beauty and personal careSalons · spas · skincare clinics. Focus: treatment pages, photos and “near me” searches.Fitness and sportsSports academies · personal trainers · martial arts. Focus: class and programme pages, local search.Furniture and home storesFurniture showrooms · home decor · lighting. Focus: category pages and Google Maps visibility.Education and trainingTutoring · coaching institutes · language schools. Focus: course pages and local searches.Pet care, food and beverageVets · grooming · cafés · bakeries. Focus: profile, photos, menus and reviews.Manufacturing and B2B exportManufacturers · exporters · wholesalers. Focus: private label and OEM pages, MOQ and quote forms.Energy and moving servicesSolar companies · moving and storage. Focus: seasonal planning and service and town pages.Agencies and B2B servicesTranslation services · IT and tech services. Focus: service, document or industry pages and lead forms.
By market
An SEO audit for every market we work in.
Buyers search differently in every country. The audit checks what matters in yours:
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Why this matters: Same 8 steps, tuned to how your market searches and buys.
United KingdomTown, city and county pages, UK business directories, a complete Google Business Profile, reviews and accreditations, and UK spelling.United StatesState and city pages only where demand is proven, US directories, licence and insurance trust signals, and service-area set-up on Google Maps.United Arab EmiratesEnglish and Arabic pages, area pages such as Dubai Marina or Business Bay, WhatsApp-first contact and UAE directories.PakistanCity and sector pages such as G-8 or DHA, Roman Urdu searches, WhatsApp and calls, mobile-first pages and Google Maps.EuropeKeywords and pages in the local language, regional directories and a staged rollout town by town.Australia and CanadaSuburb and radius-based pages, local directories and the right service-area set-up for your profile.
Audits by country
Real audits we have done, country by country.
Every market searches differently. These are real audits from our team in six countries, with the business names hidden:
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Why this matters: We plan for how buyers search in your country, not a copy-paste template.
USA · E-commerce storeTrade show displays. Low traffic, thin product pages and no buyer-type pages. Plan: technical clean-up, buyer-type and trade-show city pages, product and conversion fixes.USA · Translation servicesNationwide. Zero organic traffic. Plan: certified and immigration translation pages, document and language pages, and state and city pages only where demand is proven.UK · Plumbing companyLuton. Only a few basic pages and no service or area pages. Plan: detailed pages for repairs, blockages and installations, area pages across the town, residential and commercial pages.UK · Law firmPersonal injury. Traffic, but not from service searches. Plan: accurate case-type pages, videos and real testimonials, an active Google Business Profile and quality legal links.Australia · Pest controlSouth-west Sydney. Informational traffic only. Plan: suburb pages within a 32 km radius, pest-type pages, residential and commercial pages.Germany · Moving companyRhineland-Palatinate. About 70 organic visits a month, mostly brand searches, and only a few basic pages. Plan: moving, storage, clearance and cleaning pages for homes and businesses, and town pages added in stages.UAE · Handyman and maintenanceDubai. Zero organic traffic. Plan: service pillar pages, area pages only where real jobs are done, English and Arabic pages, WhatsApp-first calls to action and clear maintenance contract plans.Pakistan · Local businessIslamabad. Incomplete Google Business Profile and few reviews. Plan: a complete profile, real customer reviews, regular posts and local directories.Pakistan to USA, UK, Canada and UAE · B2B manufacturerSialkot fitness accessories exporter with a one-page website. Plan: manufacturing, private label and OEM pages, buyer-type pages, MOQ and lead-time pages, quote forms, and country pages only where demand is proven.
Major issues
The problems we find again and again.
Across 50+ audits in six countries, the same issues keep holding businesses back:
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Why this matters: Most of these are fixable within the first months of a plan.
01Only a few basic pagesThe site has a home page, an about page and one services page, so it can only rank for a handful of searches.
02No keyword planPages use general words instead of the services, products and locations buyers actually search for.
03No service or location pagesCompetitors have a page for every service, area and customer type; the site has none.
04Weak titles and descriptionsMissing, duplicate or too-long titles and meta descriptions, and pages Google barely indexes.
05Missing conversion boostersNo reviews, videos, past work, FAQs or quick WhatsApp contact, so visitors leave without asking for a quote.
06Incomplete Google Business ProfileFew categories, services, photos, posts and reviews, so competitors take the local searches.
A real example
What an audit and plan look like in practice.
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Why this matters: A real audit we prepared, with the client’s name and competitors hidden.
What we found
A US trade show display store
- Low organic traffic and only a few keywords ranking.
- Low indexing and no keyword plan across the site.
- Technical issues: duplicate titles, meta descriptions and canonical tags.
- Thin product pages: one generic sentence instead of real descriptions.
- Prices hidden behind a login, and empty product tabs.
- No pages for key buyer types or locations.
What the plan included
Fixes first, then growth
- Technical clean-up so the foundation is clean.
- Buyer-type pages such as first-time exhibitors, real estate, franchises and resellers.
- Location pages for US states, major trade show cities and Canada.
- Blog pillars: buying guides and comparisons for research-stage buyers.
- Product page fixes: descriptions, specs tables, FAQs, titles and internal links, plus conversion fixes.
- AI search plan and ideas such as a booth configurator and setup videos.
Every audit is written for the business in front of us. A clinic’s plan looks very different from an online store’s.
A local example
A Google Business Profile audit for a local business.
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Why this matters: A real local audit we prepared in Islamabad, with the business name and competitors hidden.
What we found
Low visibility in its own sector
- Few local searches in its own sector or across Islamabad; competitors captured them.
- Competitors dominated Google’s search suggestions for its services.
- Incomplete profile: no designed banners, real photos or team details.
- Inactive: no recent posts, offers, FAQs or short videos.
- Few reviews compared with competing businesses.
- Services missing: no full, categorised list of services with descriptions.
What the plan included
Build a recognised local brand
- Month 1: complete the profile: services with content and images, designed posts and banners, team details and security settings.
- Real reviews: a review link shared with every real customer.
- Months 2 and 3: service posts, local directory listings and monitoring.
- Targets: high-intent service + location searches in the sector and across Islamabad.
- Competitor channels checked: Google organic, Maps, AI search, paid search and social ads.
- Reports: a short report after 15 days and a full report every month.
This is the same approach as our local SEO service, where you can see real client results.
A service-area example
An SEO audit for a service-area business abroad.
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Why this matters: A real audit we prepared for a pest control company in south-west Sydney, Australia, with its name and competitors hidden.
What we found
Traffic, but not from buyers
- Mostly informational traffic, not ranking for searches like “pest control” or “termite control” plus a suburb.
- Only a few basic pages: no detailed service pages and no suburb pages.
- No pest-type pages for termites, cockroaches, rodents or ants.
- No residential or commercial pages, while competitors targeted both.
- Weak meta descriptions and content written in general terms.
- Missing trust and contact options: no reviews on the site, no videos, no past work, few ways to ask for a quote.
What the plan included
Cover the whole service area, properly
- Service pages rewritten in detail, one for each main service.
- Suburb pages across the 32 km service radius, each with real local detail.
- Pest-type pages such as termite inspection, cockroach, rodent and wasp control.
- Residential and commercial pages, for homes, restaurants, warehouses, offices and more.
- Conversion boosters: quote buttons for call, email and WhatsApp, video guides, past work and real reviews.
- Directories and links in Australian business directories, plus monthly reporting.
Location pages only work when each one is genuinely useful for that area. We write them with real local detail, never as copies with the suburb name swapped.
After the audit
Two ways to use your plan.
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Why this matters: You choose: your team builds it, or we do.
Option A
Audit and plan
- The full audit report with screenshots
- The prioritised error list
- Keyword, page and content plans
- Your team carries out the work
Option B
Audit, plan and monthly SEO
- Everything in Option A
- On-page: titles, headings, content, internal links, alt text, duplicates
- Technical: sitemap, robots.txt, Search Console, Analytics, indexing
- Off-page: quality links and business directories
- Rankings: page and category rankings managed and reported monthly
★ Pricing Table
SEO packages to carry out your plan.
Your audit shows what to do; these packages are how we do it, every month.
- Everything in Starter
- Keyword research (40 keywords)
- Technical SEO & speed work
- Sector location pages
- 4 content pieces monthly
- Link building campaign
- Competitor tracking
- Everything in Growth
- 100+ target keywords
- eCommerce & category SEO
- Digital PR & authority links
- 8 content pieces monthly
- Conversion rate optimisation
- Dedicated senior consultant
Prices are billed monthly with no lock-in contract. Converted amounts are indicative and based on recent exchange rates — invoices are issued in PKR unless agreed otherwise.
Locations
Serving businesses across Pakistan, UK, USA, UAE and Saudi Arabia.
We are based in Islamabad and work with businesses worldwide. Pick a major hub below to see a few of the cities and states we cover.
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Why this matters: Your customers are not only in one city. We work with businesses in every market below.
Other locations we cover in Pakistan
Our head office is in Islamabad. We work with businesses across Pakistan: cities and provinces.
Other locations we cover in United States
We work with businesses across the USA, with an office in Columbus, Ohio. A few of the cities and states we cover.
Other locations we cover in United Kingdom
We work with businesses across the UK, with an office in Hertfordshire. A few of the cities and nations we cover.
Other locations we cover in United Arab Emirates
We work with businesses across the UAE, from Dubai to the other emirates.
Other locations we cover in Saudi Arabia
We work with businesses across Saudi Arabia, with localised work that suits how your customers decide.
Reviews From Our Clients
Businesses in Islamabad, the Gulf, the UK, the US and Australia — here is what working with us has been like.
Free audit
Get your free SEO audit.
Send your website and your goal. We reply within one business day. You can also message us on WhatsApp.
- You send your website and goal
- We audit your site and competitors
- You get a clear plan and next steps
More services
Local SEOShow up on Google Maps and near me searches when buyers are ready to call.Read more 
Google AdsReach buyers from day one, tracked against real leads, not clicks.Read more 
Conversion Rate OptimizationTurn the visitors you already have into more calls, leads and sales.Read more 
Social Media ManagementBuild trust, keep buyers engaged and win free organic leads.Read more 
Website DevelopmentA fast, mobile-ready website that turns visitors into leads.Read more 
Online Reputation ManagementProtect your brand image and win trust before buyers even call.Read more
Other services you may need.
All digital specialists under one roof, so every part of your growth works together.
Local SEOShow up on Google Maps and near me searches when buyers are ready to call.Read more Google AdsReach buyers from day one, tracked against real leads, not clicks.Read more Conversion Rate OptimizationTurn the visitors you already have into more calls, leads and sales.Read more Social Media ManagementBuild trust, keep buyers engaged and win free organic leads.Read more Website DevelopmentA fast, mobile-ready website that turns visitors into leads.Read more Online Reputation ManagementProtect your brand image and win trust before buyers even call.Read more Compare
How we compare on value.
Freelancer, SEO Guru or a large agency: what you actually get.
| Freelancer | SEO Guru | Large agency | |
|---|---|---|---|
| Price | Lowest | Clear monthly packages in PKR, USD or GBP | Highest, often with long contracts |
| Who does the work | One person, often juggling many clients | A team: SEO specialists, developers, designers and writers | Large team, but juniors often do the work |
| Audit and written plan | Rarely | Free audit and a written plan before you pay | Yes, but slow and costly |
| Methods | Often low-quality links and copied content | Safe methods only: real reviews, quality links | Usually safe |
| Reporting | Irregular | A report every 15 days, with leads and rankings | Monthly decks, hard to read |
| Proof of results | Few or none | Real Search Console and Google Ads data, names hidden | Big-brand logos |
| Contract | Informal | Monthly, no lock-in | 6 to 12 month contracts |
| Contact | Hard to reach when busy | WhatsApp, phone and one point of contact | Account managers and tickets |
A fair comparison: good freelancers and large agencies exist. Ask any provider for proof, a written plan and a sample report.
FAQ
Ask us anything Frequently asked questions. About SEO audits.
Straight answers to what business owners ask us before an audit.
What is an SEO audit?
A full check of your website’s technical health, content, keywords, competitors, local presence and links, ending with a prioritised plan to grow your search traffic.
How long does an SEO audit take?
Usually a few working days, depending on the size of the site. Large online stores with many products take longer than a small service website.
Is the first audit really free?
Yes. The first audit is free, with no obligation. You see what we found and decide whether to go ahead.
What do you need from me?
Your website address, your main products or services, the locations you serve, and, if possible, access to Google Search Console and Google Analytics.
Do you guarantee rankings after the audit?
No one can honestly guarantee a position on Google. We guarantee a clear plan, the work done properly, and honest monthly reporting.
Do you audit websites outside Pakistan?
Yes. We have audited websites in the UK, the USA, the UAE, Pakistan, Australia and Germany, and we plan for how buyers search in each market.
Can you audit a website in another language?
Yes. For markets like Germany or the UAE, keywords and pages are planned in the language your buyers use, such as German or Arabic, not only in English.
How is your audit different from a free tool report?
A tool lists errors. Our audit explains which ones matter, compares you with your real competitors, finds the market gap and turns it all into a page-by-page plan for your business.
How often should I audit my website?
At least twice a year, and before a redesign, a platform move or a big launch, or whenever traffic drops without a clear reason.
Do you provide SEO audit and SEO plan in Ohio, USA?
Yes. We work with businesses across the USA, including Ohio, where we have an office in Columbus. We tailor the work to your local market and your goals.
Do you provide SEO audit and SEO plan in Dubai and the UAE?
Yes. We work with businesses in Dubai, Abu Dhabi, Sharjah and other emirates.
Do you offer SEO audit and SEO plan in the UK?
Yes. Our UK office is in Hertfordshire, and we work with businesses in London, Manchester, Birmingham and across the UK.
Do you offer SEO audit and SEO plan in Saudi Arabia?
Yes. We work with businesses in Riyadh, Jeddah, Dammam and across the Kingdom.
Do you provide SEO audit and SEO plan in Islamabad and across Pakistan?
Yes. Our head office is in Islamabad, and we work with businesses in Rawalpindi, Lahore, Karachi, Faisalabad, Multan, Peshawar, Sialkot and across Pakistan.
