Spine and pain clinic in Islamabad: chat clicks up 71.8% with local SEO.
Most enquiries come from serious patients who pay per session, so every call, chat and visit is revenue. We added new contact channels and optimised the whole profile, including chat and reviews. SEO Guru is the SEO agency and registered SEO company behind this result, offering SEO services in Pakistan, the UK, the US and the Gulf.
The client and the starting point.
| Client | A spine and pain clinic in Islamabad (name kept private) |
|---|---|
| Industry | Healthcare: spine, pain and neurology |
| Patients | Serious patients who pay per session |
| Service | Local SEO: Google Business Profile |
| Period | May to September 2026, compared with May to September 2025 |
| Starting point | An existing profile with calls coming in, but chat and other contact channels not working for the clinic |
Calls were coming in, but other channels were quiet.
This clinic already had patients calling from Google. But its patients are serious cases who pay per session, so every extra enquiry matters, and calls were the only channel doing real work.
Patients who prefer to message, check the website first or ask for directions were not being served well by the profile.
Three steps, across every channel.
We added new ways for patients to reach the clinic from its Google profile, so they can call, chat, visit the website or get directions.
Every part of the profile was optimised across all channels, so each button is set up to bring an enquiry.
Reviews were part of the work, because patients choosing a spine or pain specialist look for trust before they call.
More patients taking action.
All numbers come from the client’s own Google Business Profile performance reports.
Calls per month (steady)
Calls per month from the clinic’s Google Business Profile. July (83) and August (93) are exact; May, June and September are read from Google’s chart, so they are approximate.
Searches that found the clinic
- “spine”388
- “pain”258
- “migraine treatment”188
- “neurologist islamabad”152
- “spine center islamabad”98
Searches that showed the profile, May to September 2026.
An honest note
Not every number went up. Compared with May to September 2025, profile views were down 19.0% and searches showing the profile were down 52.2%, and July calls were down 10.8%. Calls overall held steady (457, down 1.1%), while chat, website and direction requests grew, so more of the people who found the clinic took action.
Straight from Google Business Profile.
Every screenshot is cut to Google’s Performance card. The client’s name and address are hidden for privacy.
What this means for your business.
For a clinic whose patients pay per session, a profile that only rings is leaving enquiries behind. Opening every channel and keeping the profile in good shape meant more patients chatted, visited the website and asked for directions, while calls stayed steady.
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