US insurance agency: 191 conversions from Google Ads.
Insurance is a crowded ad market, with national comparison sites bidding on the same searches. We ran search, call and Google Maps ads for this Ohio agency, so local buyers could call, visit or request a quote. SEO Guru is the SEO agency and registered SEO company behind this result, offering SEO services in Pakistan, the UK, the US and the Gulf.
The client and the starting point.
| Client | An insurance agency in Ohio, USA (name kept private) |
|---|---|
| Industry | Insurance: home and car |
| Market | Columbus and nearby Ohio towns |
| Service | Google Ads: search ads, call ads and Google Maps location ads |
| Period | October 2025 to October 2026 |
| Same client | Also a local SEO client |
A crowded market, full of national advertisers.
Searches like “auto insurance columbus ohio” are full of ads from national comparison sites and big insurers. A local agency has to show up in the right places, to the right people, without wasting budget on the wrong clicks.
The goal was simple: bring in real quote requests and phone calls from buyers in the agency’s own area, and keep cost per result under control.
Calls, quotes and visits.
All numbers come from the client’s own Google Ads account.
Cost per click, by ad type
Average cost per click (per call for call ads). Search ads: August to October 2026. Maps and call ads: as shown in the account. All figures are exact, from Google Ads.
Where the clicks came from
- Search ads (Oct 2025–Oct 2026)6.62k clicks
- Maps ad, main office1,132 clicks
- Call ads165 calls
- Maps ad, second office33 clicks
Office names, addresses and phone numbers are hidden for privacy.
An honest note
The screenshots cover slightly different periods, and the Maps and call ad tables show no date range. A third office had no clicks yet. Conversions are counted the way they are set up in the agency’s Google Ads account.
Straight from Google Ads.
Screenshots from the client’s Google Ads account. Names, addresses, phone numbers and competitors are hidden for privacy.
What this means for your business.
In a market full of national advertisers, a local agency wins by being precise: the right areas, the right searches and every way to reach it, by call, form or a visit. Google Maps ads brought clicks at $1.55 each, and search ads brought 191 conversions in a year.
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