Insurance agency in Columbus, Ohio: website clicks up 42.5% with local SEO.
People in Columbus search Google for home and car insurance and for a local agent. This agency’s profile now shows up for those searches month after month, and more of the people who find it click through and call. SEO Guru is the SEO agency and registered SEO company behind this result, offering SEO services in Pakistan, the UK, the US and the Gulf.
The client and the starting point.
| Client | An insurance agency in Columbus, Ohio, USA (name kept private) |
|---|---|
| Industry | Insurance: home and car |
| Market | Columbus and the wider Ohio area |
| Service | Local SEO: Google Business Profile |
| Period | May to October 2026; June to September compared with 2025 |
A crowded market, won on Google Search.
Insurance is a crowded local market. People in Columbus search for carriers, for policy types like home and car insurance, and for a local agent or broker they can call.
85% of this agency’s profile views came from Google Search, on mobile and desktop. Showing up in those searches, and turning views into website visits and calls, is what brings new policyholders.
Month after month, more clicks and calls.
All numbers come from the client’s own Google Business Profile performance reports.
Website clicks per month
Website clicks per month from the agency’s Google Business Profile, read from Google’s chart, so they are approximate. The June to September total (322, up 42.5%) is exact.
Searches that found the agency
- “home insurance”246
- “insurance companies columbus ohio”124
- “car insurance”123
- “homeowners insurance ohio”101
- “insurance agent columbus oh”67
- “insurance broker columbus ohio”67
Local and policy searches that showed the profile, May to October 2026. Searches for the agency’s name and the insurance company it represents are hidden for privacy.
An honest note
Growth was not the same every month. September calls were 39, the same as September 2025 (+0.0%), and October is only partly counted, so its direction requests look lower. Website clicks grew every month from June to September.
Straight from Google Business Profile.
Every screenshot is cut to Google’s Performance card. The client’s name and address are hidden for privacy.
What this means for your business.
In a busy insurance market, being found is only half the job. This agency’s profile is seen thousands of times a month, and more of those people now click through to the website and call, month after month.
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