Insurance agency in small-town Wilmington, Ohio: 261 direction requests from Google.
Wilmington is a small area, so only a few people search for insurance there. Local SEO makes sure this agency’s office is the one they find, call and drive to. SEO Guru is the SEO agency and registered SEO company behind this result, offering SEO services in Pakistan, the UK, the US and the Gulf.
The client and the starting point.
| Client | An insurance agency office in Wilmington, Ohio, USA (name kept private) |
|---|---|
| Industry | Insurance: home and car |
| Market | A small town, targeted on its own |
| Same agency | Second location of our Columbus, Ohio insurance client |
| Service | Local SEO: Google Business Profile |
| Period | May to October 2026 |
A small town, where every search counts.
Wilmington is a small area. Only 175 searches showed this office’s profile, far fewer than in a city like Columbus.
In a small market every search counts. The goal is not huge traffic; it is making sure the few people looking for an agent nearby find this office, call it or come in.
Found, called and visited.
All numbers come from the client’s own Google Business Profile performance reports.
Direction requests per month
Direction requests per month from the office’s Google Business Profile, read from Google’s chart, so they are approximate. The May to October total (261) is exact. October is only partly counted.
Searches that found the office
- “car insurance”< 15
Searches that showed the profile. Searches for the agency’s name, the insurance company it represents and its street addresses are hidden for privacy.
An honest note
These screenshots show this year only, so there is no comparison with last year. Website clicks were higher early in the period than later, and October is only partly counted. The strongest signal is direction requests: 261 people asked for the way to the office, with the most in July.
Straight from Google Business Profile.
Every screenshot is cut to Google’s Performance card. The client’s name and address are hidden for privacy.
What this means for your business.
Local SEO is not only for big cities. In a small town, being the office people find on Google means calls and visits that would otherwise go to someone else: here, 96 calls and 261 requests for directions in six months.
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