Case study · Website SEO · Tourism

Tourism website: 818K impressions from Google in six months.

Travel searches are crowded with big booking sites. This tourism business earned steady visibility in Google Search, with more pages breaking into page one. SEO Guru is the SEO agency and registered SEO company behind this result, offering SEO services in Pakistan, the UK, the US and the Gulf.

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818Kimpressions

8.05Kclicks

8.2average position

At a glance

The client and the starting point.

Client	A tourism business (name kept private)
Industry	Tourism and travel
Service	Website SEO: organic Google Search
Period	6 months, March to September 2026
Data	Google Search Console

The problem

A crowded market, full of big booking sites.

Tourism searches are dominated by large booking platforms and travel guides. A tourism business needs many useful pages, for destinations, tours and questions travellers ask, to be seen at all.

The goal was to grow visibility across many searches, bring pages onto page one and turn that visibility into steady clicks to the website.

The results

Seen across Google Search.

All numbers come from the client’s own Google Search Console account.

818Kimpressions6 months

8.05Kclicks6 months

8.2average positionpage one

Clicks from Google: our website SEO clients

8.05KTourism

2.87KTaxi

1.05KInsurance

836Tire repair

124Valet

Total clicks from Google Search for five of our website SEO clients, over the periods shown in each case study. Periods differ, so this is a size comparison, not a race.

Search Console totals

Total clicks8.05K
Total impressions818K
Average CTR1%
Average position8.2
Period6 months

Search type: Web. Read directly from the Google Search Console report.

An honest note

This is one six-month Search Console view, so it shows the level the site reached rather than a before-and-after comparison. Click-through rate is 1% because the site appears for a very wide range of searches; the average position of 8.2 means most of that visibility is on page one.

The takeaway

What this means for your business.

In a crowded market like tourism, steady visibility comes from many strong pages ranking on page one: here, 818K impressions and 8.05K clicks in six months.

SEO servicesWebsite SEO for every type of business.Taxi company website2.87K clicks at an 8% click-through rate.Free SEO auditFind what is holding your site back.

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