In-house hires or freelancers
- Cost✕Fixed cost from day one
Salaries, tools and training are paid whether you sell one SEO client or ten.
- Capacity✕Hard to scale
One person can only handle so many clients; growth means hiring again.
- Expertise✕One skill stretched thin
Local SEO, technical SEO, content and links rarely sit in one person.
- Risk✕Delivery gaps
When a freelancer disappears, your client relationship is on the line.















