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Case study · Local SEO · Solar company · Islamabad

Solar company in Islamabad: season starts, growth starts.

Solar is seasonal. We worked on the company’s Google Business Profile in the off-season, so it was ready before demand returned. When the season opened in May and June, calls rose 42.3% on last year. SEO Guru is the SEO agency and registered SEO company behind this result, offering SEO services in Pakistan, the UK, the US and the Gulf.

+42.3%calls, May–Jun
+330%chat clicks
10,287profile views
Google Business Profile overview for a solar company in Islamabad: 10,287 profile views and 1,565 searches, May to October 2026
10,287 profile views and 1,565 searches, May to October 2026
At a glance

The client and the starting point.

ClientA solar company in Islamabad (name kept private)
IndustrySolar energy
Business typeSeasonal: most enquiries come when the season starts
ServiceLocal SEO: Google Business Profile
PeriodMay to October 2026, with May–June and July compared to 2025
Starting pointProfile prepared during the off-season, before demand returned
The problem

A seasonal business needs to be ready early.

Solar is a seasonal business. Most people look for solar panels and installers when the season starts, so a profile that is only ready when demand arrives misses the first and busiest weeks.

The goal was simple: have the profile ready before the season, so the company catches the demand as soon as it returns.

What we did

Two steps, before and during the season.

1Worked on the profile in the off-season

We worked on the company’s Google Business Profile during the quiet months, so it was ready before buyers came back.

2Tracked the season month by month

When the season opened, we followed calls, chats, direction requests and searches each month and compared them with the same months of last year.

The results

Season starts, growth starts.

All numbers come from the client’s own Google Business Profile performance reports.

185calls, May–Jun 2026up 42.3% on 2025
143direction requestsup 43.0% on 2025
43chat clicksup 330% on 2025
458profile interactions, May–Junup 56.3% on 2025
2,089profile views in July 2026up 59.0% on July 2025
400searches in July 2026up 70.2% on July 2025

Growth on last year

+330%Chat clicks
+59%Views (Jul)
+56.3%Interactions
+43%Directions
+42.3%Calls

Growth compared with the same period of 2025. Chat clicks, interactions, directions and calls compare May–June; views compare July. All figures are exact, from Google’s reports.

Searches that found the company

  • “solar panel”272
  • “solar system”224
  • “solar”187
  • “best solar company in islamabad”178
  • “best solar panels in pakistan”153

Searches that showed the profile, May to October 2026.

An honest note

Most of the call growth came at the start of the season. In June alone, calls were 79, only 2.6% more than June 2025, and July interactions grew 16.8%. Being ready before the season is what made the biggest difference.

The proof

Straight from Google Business Profile.

Every screenshot is cut to Google’s Performance card. The client’s name and address are hidden for privacy.

Google Business Profile for a solar company in Islamabad: 185 calls, May to June 2026, up 42.3%
185 calls, May to June 2026, up 42.3%
Google Business Profile for a solar company in Islamabad: 43 chat clicks, May to June 2026, up 330%
43 chat clicks, May to June 2026, up 330%
Google Business Profile for a solar company in Islamabad: 143 direction requests, May to June 2026, up 43%
143 direction requests, May to June 2026, up 43%
Google Business Profile for a solar company in Islamabad: 458 profile interactions, May to June 2026, up 56.3%
458 profile interactions, May to June 2026, up 56.3%
Google Business Profile for a solar company in Islamabad: 2,089 profile views in July 2026, up 59%
2,089 profile views in July 2026, up 59%
Google Business Profile for a solar company in Islamabad: 181 profile interactions in July 2026, up 16.8%
181 profile interactions in July 2026, up 16.8%
Google Business Profile for a solar company in Islamabad: 79 calls in June 2026, up 2.6%
79 calls in June 2026, up 2.6%
The takeaway

What this means for your business.

In a seasonal business, the work done before the season decides how much of the season you catch. A profile prepared in the quiet months was ready the moment buyers returned, and calls, chats and direction requests all rose on last year.

Reviews From Our Clients

Businesses in Islamabad, the Gulf, the UK, the US and Australia — here is what working with us has been like.

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