Minibus hire in Lancashire: 2.86K impressions in the first month.
The very start of a website SEO project. New pages for nearby towns and airport transfers were already being shown by Google within 28 days, some on page one. SEO Guru is the SEO agency and registered SEO company behind this result, offering SEO services in Pakistan, the UK, the US and the Gulf.
The client and the starting point.
| Client | A minibus hire firm in East Lancashire, UK (name kept private) |
|---|---|
| Industry | Minibus hire and airport transfers |
| Area | Burnley, Colne, Blackburn and nearby towns |
| Service | Website SEO: town and airport pages |
| Period | First 28 days, September to October 2026 |
| Data | Google Search Console |
Searched by town and trip, so every town needs a page.
People hiring a minibus search by town (“minibus hire Blackburn”) or by trip (“nearest airport to Burnley”). A website without pages for those towns and trips does not appear for them.
The goal was to build that coverage across East Lancashire, then grow it into steady bookings, the same method that took our Thame and Bedford clients onto page one.
Seen by Google in month one.
All numbers come from the client’s own Google Search Console account.
Impressions by search, first month
How often each search showed the website in its first 28 days, exact from Google Search Console. The brand-name search is hidden.
Where the new pages rank
- closest airport to burnleyposition 7.3
- minibus hire earbyposition 7.8
- nearest airport to blackburnposition 9.8
- minibus hire todmordenposition 11.7
- colne airport transfersposition 13.8
- minibus hire blackburnposition 17.6
Average Google position in the first 28 days. 1 to 10 is page one.
An honest note
This is month one, so clicks are still low: 21 in 28 days. What matters at this stage is that Google is already showing the new town and airport pages, three of them on page one. Our taxi clients in Thame and Bedford started the same way.
Straight from Google Search Console.
Every screenshot is cut to Google’s Performance card. The client’s name and address are hidden for privacy.
What this means for your business.
Website SEO starts with being seen. In its first month, this minibus firm’s new town and airport pages were shown 2.86K times, with three already on page one; clicks and bookings follow as those pages climb.
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