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Case study · Google Ads · Dental clinic · Islamabad

Islamabad dental clinic: 245 clicks at Rs68 each, ahead of competitors.

Patients look for a dentist on their phone and choose fast. We ran search ads for this Islamabad clinic so it appears first for treatments and “near me” searches, ahead of competing clinics. SEO Guru is the SEO agency and registered SEO company behind this result, offering SEO services in Pakistan, the UK, the US and the Gulf.

245clicks in two weeks
Rs68per click
27%impression share
Google Ads results for a dental clinic in Islamabad: 245 clicks, 4.07k impressions, Rs68 average cost per click and Rs16.7k cost, 3 to 16 October 2026
245 clicks from 4.07k impressions, 3 to 16 October 2026
At a glance

The client and the starting point.

ClientA dental clinic in Islamabad (name kept private)
IndustryDentistry: cosmetic and general
MarketIslamabad
ServiceGoogle Ads: search campaign
Period3 to 16 October 2026, with the 28 days to 16 October
Same clientAlso our local SEO dental case study
The problem

Many clinics, the same searches.

In Islamabad, several clinics bid on the same dental searches. Patients search on their phones (96% of this clinic’s ad clicks came from mobile) and usually pick one of the first results.

The goal: appear first for treatment searches like teeth whitening and cosmetic dentistry, and for “dentist near me” searches, at a cost per click that makes sense for a clinic.

The results

Clicks from patients ready to book.

All numbers come from the client’s own Google Ads account.

245clicks3–16 Oct 2026
4.07kad impressions3–16 Oct 2026
Rs68average cost per clickRs16.7k total spend
27%impression sharethe highest among competing clinics
96%of clicks from mobile phones
91%optimisation scoreGoogle Ads account

Clicks from “near me” searches

84dentist islamabad near me
20dentist near me open now
3best dentist near me
2dental clinics near me

Clicks by search category, from Google Ads. The clinic’s own brand searches are hidden for privacy.

Top keywords

  • “best teeth whitening”141 clicks
  • “cosmetic dentistry”67 clicks
  • “cosmetic dentistry near me”9 clicks
  • “free dental clinic near me”7 clicks

Clicks per keyword in the campaign. The clinic’s brand keyword is hidden.

An honest note

This is a short window. In the last 7 days, interactions were 10.08% lower than the week before and the average cost per interaction rose 15.42%, while Google showed clicks as steady over 28 days. The account’s optimisation score is 91%.

The proof

Straight from Google Ads.

Screenshots from the client’s Google Ads account. Names, addresses, phone numbers and competitors are hidden for privacy.

Google Ads for a dental clinic in Islamabad: 27% impression share, the highest among competing clinics (competitor names hidden)
27% impression share, the highest among competing clinics (competitor names hidden)
Google Ads for a dental clinic in Islamabad: Top keywords: best teeth whitening 141 clicks, cosmetic dentistry 67
Top keywords: best teeth whitening 141 clicks, cosmetic dentistry 67
Google Ads for a dental clinic in Islamabad: Search categories: dentist islamabad near me 84 clicks
Search categories: dentist islamabad near me 84 clicks
Google Ads for a dental clinic in Islamabad: Optimisation score 91%; 96% of clicks from mobile phones
Optimisation score 91%; 96% of clicks from mobile phones
Google Ads for a dental clinic in Islamabad: Last 7 days: 116 interactions at Rs73 each
Last 7 days: 116 interactions at Rs73 each
Google Ads for a dental clinic in Islamabad: 28-day highlights: clicks steady
28-day highlights: clicks steady
The takeaway

What this means for your business.

For a clinic, the right searches matter more than the most searches. Treatment keywords and “near me” searches brought 245 clicks in two weeks at Rs68 each, with the clinic shown more often than any competing clinic.

Related research

Dental clinic keywords in Islamabad: the search data behind these ads

Volumes, difficulty and the searches worth bidding on.

See the keyword data →

Reviews From Our Clients

Businesses in Islamabad, the Gulf, the UK, the US and Australia — here is what working with us has been like.

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